Music infrastructure for Southeast Asia and beyond
Soul Music Group is a technology-led infrastructure company built for the realities of operating music rights and distribution at scale — across the Southeast Asian market and global platforms.
2019
Founded
3
Regional Offices
SEA
Primary Market
5
Infra Layers
Mission
Systematic infrastructure for music operations
The music industry runs on processes — distribution deliveries, rights registrations, royalty calculations, catalog updates. When those processes are ad hoc, errors accumulate and the cost of operating a catalog at scale grows disproportionately.
SMG's approach is to systematise these operations through purpose-built technology platforms and structured workflows — so that artists, labels and catalog owners can focus on the creative and commercial aspects of their work, not the operational overhead.
Technology-led approach
Built on platforms, not spreadsheets
SMG operates three purpose-built platforms: OMG Distribution for release and delivery operations, LUNA Accounting for royalty processing and statements, and an Operations Command Center for contract, task and payment management.
These platforms form an interconnected stack — data flows between layers, reducing duplication and improving the accuracy of the information that rights holders and labels rely on.
Infrastructure stack
Four layers of music operations
Each pillar of SMG's infrastructure is independently operational — and more effective when connected.
Distribution Infrastructure
SMG's distribution layer — operated through OMG Distribution — delivers music to major global DSPs and regional platforms via DDEX-compliant workflows, with automated QC and release scheduling built into the process.
Learn more →Rights & YouTube CMS
Rights administration and YouTube Content ID operations form the second layer of SMG's infrastructure — managing asset registration, claims workflows and multi-channel CMS operations for rights holders.
Learn more →Royalty Accounting
LUNA Accounting processes DSP revenue data, applies agreed royalty split arrangements and generates structured statements for artists and rights holders — removing the manual reconciliation burden from label operations.
Learn more →Catalog Management
SMG maintains catalog metadata, manages asset organisation and tracks release status across platforms — the operational foundation that makes the rest of the infrastructure work reliably.
Learn more →Southeast Asia & global
Built in Vietnam. Operating across SEA.
SMG is headquartered in Vietnam — one of Southeast Asia's fastest-growing music markets — with operational presence in Singapore and Bangkok. This regional base gives SMG direct familiarity with the local DSP landscape, licensing environment and the realities of operating music infrastructure in markets that larger Western distributors often handle at arm's length.
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Vietnam HQ
Tower A, Happy One Central, Thu Dau Mot
31 Nơ Trang Long, Phường Gia Định, TP Hồ Chí Minh
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Singapore Hub
101 Thomson Rd, #06-01/06, United Square
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Bangkok Office
20th Fl UBCII, 591 Sukhumvit Rd, Wattana
FAQ