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Release Operations
End-to-end release management — from asset ingestion and metadata validation to scheduled delivery and post-release monitoring across platforms.
Structured release operations for artists, labels and catalog owners — covering DDEX delivery, DSP availability across global and regional markets, metadata management and multi-territory configuration.
What we provide
Every component of the release delivery lifecycle — managed through structured operations and platform-compliant workflows.
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End-to-end release management — from asset ingestion and metadata validation to scheduled delivery and post-release monitoring across platforms.
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Industry-standard DDEX-compliant workflows ensure releases meet each DSP's technical requirements before they go live, reducing processing errors and delays.
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Distribution to Spotify, Apple Music, YouTube Music, TikTok, Amazon Music, Deezer, Zing MP3 and regional platforms across Southeast Asia and global markets.
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Structured metadata operations covering ISRC, UPC, artist credits, genre classification, language tagging and artwork — maintained to platform specifications.
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Automated and manual QC checks on audio files, artwork and metadata prior to every delivery batch — so releases arrive in the expected state at each DSP.
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Configurable availability by market — restrict or expand presence by region, with scheduling controls to align release timing across time zones.
Distribution workflow
A structured, repeatable process from asset preparation to live availability.
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Audio files, artwork and release metadata are submitted and validated against format requirements. ISRC and UPC codes are assigned or confirmed at this stage.
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Each release undergoes automated technical checks and, where required, a manual review of metadata completeness, audio quality standards and artwork specifications.
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Release date, time zone and territory availability are configured based on rights holders' instructions and any regional licensing constraints.
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Compliant DDEX delivery packages are sent to each selected platform according to the configured schedule. Delivery status is tracked and confirmed per DSP.
FAQ
SMG's distribution operations cover the major global DSPs including Spotify, Apple Music, YouTube Music, TikTok, Amazon Music, Deezer, Zing MP3 and a range of regional platforms across Southeast Asia and broader international markets. Specific platform availability is confirmed during the onboarding process.
DDEX is the Digital Data Exchange standard — an industry-wide protocol for delivering music metadata and audio assets to streaming platforms in a structured, machine-readable format. SMG uses DDEX-compliant workflows to ensure releases meet each platform's technical requirements before delivery, reducing errors and processing delays.
SMG's distribution infrastructure handles a wide range of release formats including single tracks, EPs, full albums, compilation releases and re-issues. Each release undergoes a structured metadata and quality-control review prior to delivery.
Release dates and territory availability are configured during the pre-release workflow. Rights holders can specify date-based scheduling and restrict or expand specific markets, depending on rights and licensing arrangements in each territory.
Get started
Reach out to discuss distribution operations, onboarding and how SMG's infrastructure fits your release workflow.